With this in mind, we may raise the bids for users who have only visited the site once before, but have not yet made a purchase . Advertising Continue reading below To enable us to target these people in Google AdWords, we first need to create an audience list in Google Analytics > Admin > Audiences: define new audiences Here you specify that the user must have had at least one session but not yet completed a transaction: sessions and transactions The next step is to apply this list to your existing ad groups in your AdWords account. You can do this in AdWords Editor or in the AdWords interface, under the Audiences tab: apply remarketing list I would recommend applying for this listing using the Offer Only option.
Using the Bid Only setting gives you the option to set bid adjustments if the person doing the search is a member of your RLSA hair masking service list. You can read more about this setting here. Advertising Continue reading below 2. Turn high-value seasonal customers into repeat buyers Every year, Black Friday seems to turn regular shoppers into a frenzied crowd of bargain hunters. In addition to the in-store madness, customers will often shop online from retailers for the first time on Black Friday because the deals are just too good to turn down. By using RLSAs, you can raise bids for Black Friday shoppers who made high-value purchases on Black Friday, with the goal of bringing them back to your site for additional purchases in the future.
For example, consumer electronics retailers such as Currys offer huge discounts around Black Friday, so they might up the bids for users who spent over £350 in a single transaction on Black Friday, when these users search for other products they stock later in the year. To create an audience list based on a specific date, you need to navigate to the Conditions tab in the Analytics audience builder. To target high-value Black Friday customers, you want to enter session date as November 27, 2015 (Black Friday last year) and revenue per session > (plus) average order value - in this case we came in worth £350. audience builder Again, I would recommend applying this list to existing ad groups using the bid-only option in AdWords.